Digital Designs

To show a clearer more detailed of our concept ideas, uploading the original design ideas and created digitalized images in illustrator. Once digitalized colour theory became more apparent as with keeping in the natural palette of blue and green; whilst generating a fun friendly feel. The composition of the shapes within the designs help convey the mixture hard and soft allocating for the design to be focused more around shape then colour. All the characters have a relationship with the products based upon colour schemes and relevance. Almost iconic the characters bring a whole subtlety to design. The digitalized images portray the message of friendship, as they are cool fun and inviting with the subtle colouring and unusual shapes. Due to the unusual aspects the images are warming. People can relate to the simplicity and style of production. Through the digital process we have gained a clearer insight to what products would compose of and how they would appear to the market.